SPAIN × UNITED KINGDOM / CREATIVE PRODUCTION
A launch, a new collection or a campaign worth getting right. PHOCUS brings creative direction and production together in Spain, helping brands and agencies turn a brief into photography, film and campaign assets.
Tell us about your project ↗
SMORE · CAMPAIGN WORK
A creative production partner for brand teams and agencies, from the first conversation to delivery.
If you are a brand team, you may know the audience, the ambition and the launch date, but need help finding the creative route. If you are an agency, the idea may already be approved and ready for a production partner who can protect it through execution. We can start from either place. First we understand what the campaign needs to communicate, what has already been decided and where you want our team to contribute. That defines our role before we start making the work.
What should the audience notice, understand or feel? Where will the campaign live? And what does your team need to deliver internally? We use those questions to connect creative direction with practical outputs: the hero idea, photography, film and the adaptations included in the brief. You may need a complete campaign or a focused production for one part of it. We define that scope together so the production serves a clear purpose and the deliverables are understood from the start.
SELECTED WORK
A selection of PHOCUS projects across campaign production and AI imagery. Tell us which visual direction connects with the work you want to create.
OYSHO COMMUNITY
COMMERCIAL · BARCELONA
S’MORE
CAMPAIGN · SPAIN
MARTINELLI
AI CAMPAIGN
BEHIND THE SCENES / PHOCUS
A clear brief. A shared plan. A team that cares about the details. Get a closer look at how we work, then tell us what you have in mind.
We begin with your objectives, references and constraints, then discuss the creative and production approach. Before production, we align on the agreed direction, the asset list, the schedule and the people signing off the work. Review stages should help your team make decisions, whether feedback comes from a brand lead, an agency or several stakeholders. After the shoot, editing and finishing follow the scope agreed for the project. You know what is being reviewed and what the next decision needs to be.
We produce across Madrid (MAD), Barcelona (BCN), Valencia, Alicante, Málaga and Andalucía, northern Spain including Cantabria and Asturias, the Balearic Islands and the Canary Islands. For snow sports campaigns, we also coordinate shoots in the Spanish Pyrenees and in Andorra. Share your preferred setting, dates and production needs so we can scope the location, crew and logistics for your project. If you are bringing a UK team to Spain, share your preferred dates, the people and equipment travelling, and the work you need handled locally. If you are managing the project from the UK, tell us how your director, agency and client want to review the production. We can then discuss the practical setup and the responsibilities on each side. Any travel, equipment or location dependencies need to be identified early, alongside the final delivery requirements.
Tell us about your brand or client, the campaign objective and when it needs to launch. An initial idea is enough to start; an agency brief or treatment is welcome too.
Our team will review your brief and get back to you. You can also book a 30-minute call after sending it.