SPAIN × UNITED KINGDOM / VFX + AI + HYBRID
Some shots need a camera. Others need VFX, AI or a combination of methods. We help production teams work through those choices early, with the creative result and the handover in view.
Tell us about your project ↗
MARTINELLI · AI CAMPAIGN
VFX, AI and hybrid production support for producers and creative teams with a specific brief to solve.
You may have an ambitious treatment, a difficult sequence or a request that does not fit a straightforward live-action plan. The useful question is not which technology sounds most impressive. It is which approach can serve the shot, fit the production and be reviewed with confidence. Bring us the references and constraints. We can discuss what should be captured, what could be created in post and where a small test is needed before committing to an approach.
We start with the intended look, the role of the product or talent, and the level of consistency the sequence requires. From there, we can discuss plates, references, asset preparation and finishing requirements. AI is not the right answer for every image, and generated material may need additional work to meet a brief. Where product accuracy, continuity or a particular performance is critical, we identify that requirement at the start and use it to guide the workflow.
SELECTED WORK
The Martinelli AI campaign is one example of the work. Your production may call for a different balance of live action, VFX and generated imagery.
OYSHO COMMUNITY
COMMERCIAL · BARCELONA
S’MORE
CAMPAIGN · SPAIN
MARTINELLI
AI CAMPAIGN
BEHIND THE SCENES / PHOCUS
A clear brief. A shared plan. A team that cares about the details. Get a closer look at how we work, then tell us what you have in mind.
A representative test can be more useful than a broad promise. Where the project calls for it, we propose an initial look or workflow test to review before extending the approach across a sequence or asset set. We agree the review stages, feedback owners and delivery requirements with your team. We also discuss the source materials and intended usage so that permissions and any approval requirements can be considered as part of the project, rather than left until delivery.
We produce across Madrid (MAD), Barcelona (BCN), Valencia, Alicante, Málaga and Andalucía, northern Spain including Cantabria and Asturias, the Balearic Islands and the Canary Islands. For snow sports campaigns, we also coordinate shoots in the Spanish Pyrenees and in Andorra. Share your preferred setting, dates and production needs so we can scope the location, crew and logistics for your project. If you are bringing a UK team to Spain, share your preferred dates, the people and equipment travelling, and the work you need handled locally. If you are managing the project from the UK, tell us how your director, agency and client want to review the production. We can then discuss the practical setup and the responsibilities on each side. Any travel, equipment or location dependencies need to be identified early, alongside the final delivery requirements.
Share the treatment, references or the particular shot you need to solve. Tell us what must remain accurate, the intended usage and your delivery deadline.
Our team will review your brief and get back to you. You can also book a 30-minute call after sending it.