PHOCUS
CUPRA brought workshop education and connected-car functions into one automotive content system. PHOCUS led direction, client management and the original LED-stage backgrounds across the campaign.
CLIENT / CUPRA
INDUSTRY / Automotive
SERVICES / Creative direction, video production & LED content
AFTERSALES / CONNECTED SERVICES
THE ORDER:
Workshop and aftersales capsules built for clear customer education
CUPRA Connect feature films for digital channels
LED-stage production with original backgrounds created by PHOCUS
A modular delivery system designed for multiple formats
The project combines practical workshop demonstrations with CUPRA Connect stories filmed against purpose-built LED backgrounds. PHOCUS directed the project and managed the client relationship.
