PHOCUS
SEAT connected workshop education with everyday digital services in one clear automotive content system. PHOCUS led direction, client management and the original LED-stage backgrounds across the campaign.
CLIENT / SEAT
INDUSTRY / Automotive
SERVICES / Creative direction, video production & LED content
SEAT WORKSHOP & CONNECT
THE ORDER:
Workshop and aftersales capsules designed around useful customer guidance
SEAT Connect feature films for digital channels
LED-stage production with original backgrounds created by PHOCUS
A modular delivery system designed for multiple formats
Workshop & SEAT Connect
Two complementary strands: workshop and aftersales capsules for customer guidance, and films explaining SEAT Connect functions. The page brings both strands together so brands can see how practical demonstrations and connected-service content can share a consistent direction.
Direction, original backgrounds & production
PHOCUS led direction and client management, and created the original backgrounds for the LED-screen shoot. Production logistics were handled by Glassy Films, with participation from PHOCUS. The scope combined workshop content and connected-service capsules; the two finished films above show the work.
Planning a similar shoot? Read our guide to choosing an LED screen for automotive content.
Brief an automotive content project
Send the models, workshop topics or connected functions to explain, approved product information, required formats, languages, channels and delivery dates. Include whether you need creative direction, a local production team, or both. Digital, paid media and print requirements should be specified separately in the brief.
Explore PHOCUS creative production services.
Need a local crew? See production service in Spain.
