MADRID / PRODUCTION SERVICE / PHOTO + FILM
Shoot in Madrid with one local production partner managing the crew, locations, permits, casting, equipment and logistics around your approved creative and delivery plan.
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S’MORE · CAMPAIGN PRODUCTION
A Madrid production company for agencies, brands and producers shooting advertising, fashion, automotive, sport and lifestyle campaigns in Spain.
Madrid gives international productions a large crew base, extensive rental options, major studios and direct travel connections. Those advantages only help when responsibilities are clear. PHOCUS starts with your treatment, schedule and the people already attached to the project. We define what travels with your team, what should be sourced locally and who can approve changes. Your agency, brand or production company keeps the creative relationship; our local production team coordinates the Madrid detail and reports it through one plan. That includes feasibility, local suppliers, decision deadlines and a communication rhythm for visiting or remote stakeholders. The aim is to give your producer an accountable production partner in Spain, rather than a list of contacts that still needs managing from abroad.
Our production services can include location research and scouting, filming permits, casting, local crew, camera and lighting equipment, studios, art department, wardrobe, hair and makeup, transport, accommodation, catering, insurance requirements and on-set production. Madrid can stand in for contemporary Europe, dense city streets, business districts, residential neighbourhoods, historical architecture, dry landscapes and controlled studio environments. Each option creates different questions around access, traffic, parking, sound, public control, power, unit bases and company moves. We test the creative references against those practical conditions before recommending a route. The production plan also starts from the full delivery list: campaign photography, hero film, social and vertical versions, paid media, digital placements and retail or print assets. That protects the time each output needs instead of treating additional formats as an afterthought.
SELECTED WORK
Selected PHOCUS work across commercial photography, film and campaign production. The crew, locations and workflow for your Madrid production will be built around its own brief.
OYSHO COMMUNITY
COMMERCIAL · BARCELONA
S’MORE
CAMPAIGN · SPAIN
MARTINELLI
AI CAMPAIGN
BEHIND THE SCENES / PHOCUS
A clear brief. A shared plan. A team that cares about the details. Get a closer look at how we work, then tell us what you have in mind.
Share the treatment, tentative dates, shot list, talent requirements, intended media and the people travelling. We use that information to identify the decisions that materially affect the Madrid budget: number of locations, company moves, permit lead times, studio days, cast usage, equipment, art builds, overtime, transport and weather cover. The estimate states what is included and what remains provisional so your team can compare a realistic scope. Pre-production then runs through a shared schedule for scouting, casting, technical checks, crew, permits and approvals. On set, PHOCUS coordinates the local departments and keeps production changes connected to their timing and cost implications. If stakeholders review from another country, we agree the checkpoints and approval window in advance. The handover after wrap follows the agreed selects, editing, retouching, colour, sound, VFX and delivery responsibilities.
Madrid is a practical base when a campaign needs deep crew, equipment and studio infrastructure, central travel connections or a broad range of urban and inland settings. It can also anchor a production travelling to nearby towns and landscapes. If the treatment needs Mediterranean coast, modern seaside architecture or island geography, forcing every frame into Madrid is the wrong production decision. PHOCUS also coordinates work in Barcelona, Valencia, Alicante, Málaga and Andalucía, northern Spain including Cantabria and Asturias, the Balearic Islands and the Canary Islands. For snow and mountain campaigns, we can scope the Spanish Pyrenees and Andorra. Tell us what the setting must communicate, the season, unit size and number of shoot days. We will help distinguish the strongest creative option from the most efficient production route and explain the trade-offs before you lock the location.
Send the treatment, preferred Madrid dates and delivery list. Include the crew travelling, talent needs and any locations already under consideration. We will reply with the questions needed to scope the production properly.
Our team will review your brief and get back to you. You can also book a 30-minute call after sending it.