Campaign Asset Delivery: A File Handover Checklist
A delivery register gives brands and agencies one reliable record of masters, adaptations, naming, subtitles, approvals and archive responsibility.
Start with the approved asset list
Create one row for every promised file. Identify the master, cutdowns, aspect ratios, language versions, stills, clean plates, texted versions and any platform-specific exports. Link each row to the scope that was approved.
Define naming before export
A useful name can include campaign, market, asset, duration, ratio, language and version. Agree the order and abbreviations before the first delivery. File names should help a media, retail or local-market team choose the correct asset without opening every file.
Separate creative approval from technical acceptance
Creative approval confirms that the content is right. Technical acceptance confirms that the delivered file meets the required destination. Record both. A visually approved film can still fail if the platform, broadcaster, retailer or agency requires a different specification.
Include subtitles, text and accessibility files
List burned-in and separate subtitle files independently. Identify language, speaker labels, copy approval and whether a clean version exists. Treat on-screen text and legal copy as controlled assets with an owner and version.
Record rights and archive responsibility
Attach the agreed usage summary and note which party keeps project files, masters and source material. State the handover date and acceptance status. If editable project files or raw media are included, name them explicitly rather than assuming they form part of a standard delivery.
When feedback is still open, first use the campaign feedback consolidation guide.
Bring the working brief to PHOCUS
PHOCUS supports international brands, agencies and production companies with production service across Spain. Review our production service in Spain or send the project window, deliverables and budget range for a practical first assessment.